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Tomy logo

Tomy is a company that produced Sonic the Hedgehog Toys figurines in the 1990s. More recently, in collaboration with Sega and Jazwares, Tomy has attained a Sonic license and will begin distributing Jazwares' Sonic the Hedgehog Toys in 2010 in the UK.[1] In 2014, it was confirmed that the upcoming television cartoon Sonic Boom will have an entire toyline devoted to the cartoon. The rights of the toy making will be handled by Tomy.[2]

In 2016, Tomy announced that they would make merchandise for Sonic's 25th anniversary. This included plushes and figures of Classic Sonic, Classic Tails, Classic Knuckles, and Classic Engman.

In 2017, Tomy also announced the Sonic the Hedgehog's Collectors Series which contained figures of both Modern and Classic Sonic figures.

Sonic the Hedgehog/Sonic & Knuckles Toys (1994)


Back of the packaging

After the release of Sonic & Knuckles, Tomy released a series of 21 Sonic figurines. These figurines came in packs of four under the Sonic & Knuckles label and were also released individually under a Sonic the Hedgehog label. Most of them were all the original Badniks from Sonic 1 (except Jaws and Bomb). Two Dr. Robotnik figures were released in this set, both of which fashioned his Adventures of Sonic the Hedgehog design. These were released in Europe and possibly the US.[3]




Flexi Friend


Sonic Flexi Friend

TOMY also made a bendable figure of Sonic labeled as a "Flexi Friend". This figure was under a Sonic the Hedgehog label rather than a Sonic & Knuckles label.[4]

Jazwares figures


Super Shadow is the star of the banner due to fans being so displeased with the Super Sonic figure.

It was announced that the Jazwares Sonic figures will be distributed in Europe by TOMY. According to the banner posted, the Super Poser figures are for sure. TOMY had announced the following sets of figures to be released in 2010:

  • 6-inch Super Posers, highly detailed posable action figures with over 25 points of articulation (£9.99 RRP)
  • 7-inch Soft Figures, plush characters, ready to go wherever your adventure takes you (£6.99 RRP)
  • Sonic the Hedgehog Comic Book Pack, a collector’s edition 200th issue comic book featuring Sonic and rival Knuckles, complete with two exclusive 3¾” posable action figures (£16.99 RRP).[5]

Sonic Colors

In promotion of the European version of the game Sonic Colors for the Wii and Nintendo DS, TOMY released a five-inch Sonic action figure that comes with three Wisps. It was released along side the game in November of 2010. The figure could be bought along with the game in a "Special addition pack". The figure came with different wisps depending on what version of the game was purchased. The Wii version came with the white, orange and cyan wisps. The DS version came with the yellow, red and blue wisps. The Sonic figure has holes in his hands and the Wisps have pegs on the back of them, you can put the pegs onto the Sonic figure's hands to hold them.

Gacha Figures

Gacha and TOMY teamed up to make Buildable Sonic Figures, Sonic Disk Shooters, Sonic & Sega All-Stars Racing Pull-Backs, and a set of Danglers (full-body and head danglers). Like typical Gacha brand toys, these come in round plastic containers with 4 small holes on the top and bottom. Choosing which of the characters you are buying is close to impossible.

Buildable Figure Lineup


In-store display box of TOMY/ Gacha Sonic Figures

Pull-Back Racer Lineup

  • Sonic
  • Shadow
  • Knuckles
  • Amy

Dangler Figure Lineup

Head Dangler

Sonic Boom Toyline

Main article: Sonic Boom (toyline)
Sonic Boom Figures

Prototype models of Tails, Sonic, and Amy from the Sonic Boom toyline.

The main toyline for Sonic Boom was handled by TOMY and was set to release in late 2014. The main toyline has been Sonic the Hedgehog, Miles "Tails" Prower, Amy Rose, Knuckles the Echidna, Dr. Eggman, Orbot, Cubot, Burnbot, and Sticks the Badger.


So far (as of 2018) The figure line up has 3-inch figures of Sonic, Tails, Knuckles, Amy, Sticks, Eggman, Shadow, Metal Sonic, Orbot and Cubot as well as many variants of the said figures. Some variants include metallic variants, different head gear, and new paint jobs.


There have also been 8-inch plushes to go with them. So far they have released plushes of the main characters (Sonic, Tails, Knuckles, Amy, Sticks, Metal Sonic, Shadow). As well as a small line known as Bighead plushes containing Sonic, Tails, Knuckles, Eggman, Amy, Shadow and Orbot.

Cancelled Plushes

  • Bighead Variant of Sonic
  • Bighead Sticks
  • Bighead Metal Sonic
  • Bighead Cubot

Emoji Line

In 2017 Tomy started creating a new line of figures and plushes of Emoji-based Sonic characters. So far the line contains Sonic, Tails, and Knuckles. Both figures and plushes exist of the characters. In 2018 Plushes of Shadow and Eggman are planned to be added to the line. In 2018 figures will also be made of a new Tails and Eggman.

25th Anniversary Toyline

In 2016, for celebration of Sonic's 25th anniversary Tomy released both figures and plushes of Classic Sonic, Classic Tails, Classic Knuckles and Classic Eggman.


25th anniversary plushes

Tomy have made plushes for Classic Sonic, Tails, Knuckles, nd Eggman. The plushes are also very shiny and metallic due to being made of a crushed velvet material. They costed $14.99 in stores.


Classic Figures-34

As a part of the 25th anniversary merchandise they also made 3 small 3-inch figures of Classic Sonic, Tails, and Knuckles. They were released in 3 ways. Single-packs, Comic-Packs and a special 3-pack where the figures are decked out in a very shiny material.

Collector's Series

In 2017 Tomy announced a new line known as the Sonic the Hedgehog Collector's Series consisting of both Classic and Modern Sonic.

Modern Sonic

For the Modern Sonic portion of the Collector's Series consists of like most other waves, plushes and figures. For the 2017 line-up Modern Sonic, Tails and Knuckles. Plushes consisted of Modern Sonic, Tails, and Metal Sonic. For the 2018 line-up will have re-relesed the original figures as well as Modern Metal Sonic, Amy, Eggman, Shadow, Super Sonic, Infinite, Zavok and Chao. Plushes will be made of a variant of Sonic and Tails as well as new plushes of Eggman, Amy, Vector, Chao, Shadow, Knuckles, Silver, Vector, Super Sonic, and Dark Chao.

Classic Sonic

Going off of the 2016 line, the classic figures were re-relesed. The 2017 line-up had the figures from 2016 as well as variants of them. For plushes they also had Classic Sonic (posed) Tails (posed) and Knuckles(posed). For 2018 figures will be made of Classic Amy, Metal Sonic, and Dr. Eggman. A special figure will be created that is similar to a Nendroid as you can give it multiple expressions e.t.c. Plushes will be made of Classic Super Sonic and Eggman.

Cancelled Plushes

  • Classic Amy
  • Classic Metal Sonic


  • Tomy's Sonic Boom merchandise has gotten a large amount of criticism due to their articulation style. As the previously released Jazwares Figures have a sub-total 14 articulation points while Tomy have 5. Even after that though they still continued the 5-points of articulation with there Modern Sonic figures.
  • Tomy's Collectors Series made lots of plushes and figures that not many other companies haven't such as Vector, Classic Super Sonic, Modern Super Sonic, Zavok, and Dark Chao.